“Mimi Vanderhaven is revolutionizing print media. Her magazine is the closest thing I’ve ever seen to a radio station in print. But every radio station I know would kill for her reach. I can’t believe this thing started right here in Cleveland.”

--A pro-broadcast media consultant

Every month, Mimi Vanderhaven is mailed to over 250,000 homes and businesses in Northeast Ohio’s affluent outer suburbs, including Auburn, Aurora, Avon, Avon Lake, Bath, Bay Village, Bainbridge, Beachwood, Bentleyville, Berea, Brecksville, Broadview Heights, Brunswick, Chagrin Falls, Cleveland Heights, Copley, Columbia Station, Fairlawn, Gates Mill, Hinckley, Hudson, Hunting Valley, Medina, Middleburg Heights, Moreland Hills, Northfield, North Olmsted, North Royalton, Olmsted Falls, Olmsted Township, Orange, Peninsula, Richfield, Rocky River, Sagamore Hills, Shaker Heights, Sharon Center, Solon, Strongsville, Twinsburg, West Akron, Westlake, Woodmere, University Heights, Valley City and more.

Because Mimi’s mission is to preserve retail diversity by helping quality locally-owned businesses compete with chain stores, she regularly refuses advertising from large national chains. All advertisers must be able to demonstrate both local ownership and a commitment to quality. This passion for locally-owned businesses is unwavering. For example, the highest advertising rate a business can pay at a traditional major metropolitan newspaper is the employment rate. But in Mimi’s magazine, help wanted ads placed by locally-owned businesses are free. Here’s a quote from Sandy Croft, owner of Strongsville Mini-Storage: “I paid for a help wanted ad in the local paper and received one phone call. I ran the same ad in Mimi’s for free and stopped counting at 90 phone calls. There were easily over 100 responses.”

Also, Mimi’s editorial and advertising missions are perfectly aligned. This means her editorial resources are dedicated exclusively to presenting quality, locally-owned businesses to her adoring fans. Plus, her two-page calendar is filled each issue with scores of community events. Claims one local politician, “I use Mimi’s Calendar every issue to decide which events to attend so I can interact with my constituents.” Mike Santosousso of Strongsville’s famous Italian Village says, “Mimi is the best advertising investment I have made in twenty years in the restaurant business.”

To find out if your business qualifies to participate, call Mimi’s Brunswick, Ohio headquarters at 330-220-8610.

P.S. If you’ve made it this far, take the Mimi Challenge: Allow Mimi to blindfold you and place you in the heart of a major retail area in one of America’s large metropolitan markets. Remove the blindfold and you’ll see Olive Garden, Applebee’s, Walgreen’s, CVS, Target, Wal-Mart, Home Depot, Papa Johns, Chipotle, etc.

Now, what city are you in?

For more information about Mimi Vanderhaven's Fabulous Buys log onto http://www.mimivanderhaven.com